Throughout its growth, Billionaire Boys Club
has managed to maintain its core, graphic-driven identity, while also
carving out space for more mature pieces each season. Moving into 2013,
spring/summer sees a very recognizably BBC aesthetic carrying over, as a
return to multi-camo (previously seen in its Bee Line
debut) as well as all-overprints, the Classic Logo, and plaids make up
the first drop for the year. Although much of the collection is likely
to be revealed over the next few weeks and months, the initial glimpse
at the Spring/Summer 2013 range looks to be very much in tune with what
we’ve come to expect from the Pharrell-backed label.
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