Thursday, August 13, 2009

Ralph Lauren Purple Label / Black Label / Polo 2010 Spring/Summer Preview



Purple Label, the most luxurious of the collections, heralds spring with navy blue. Classic tailoring was shown in navy and a mix of pinstripes. But a man of classic tastes could show plenty of flair with a mix of furnishings and sweaters in tropical colors, and retro-modern geometric patterns.
“Purple Label is for a glamorous guy, not a trendy guy who changes silhouettes when a magazine tells him to,” said Ralph Lauren. “It’s about confidence and individuality. It’s a chic, custom-tailored guy who has money and style and a sense of individuality.” Case in point: ritzy formalwear shown with pale pink shirts.
The Black Label sportswear concept has always been functionality. It’s utility made sexy,” said Lauren. Modernity comes via high-tech fabrics, sheeny leathers and functional details that hint at high speeds and expensive machines.

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